According to the latest data released by NPD, the videogame market took a 41% turn for the positive in the month of May and continues to be in regular demand with consumers.
Other firms such as Pacific Crest analyzed data of sales and noted that console hardware sales saw little benefit from the launch of the hotly anticipated title, Grand Theft Auto IV. It was also noted that third party developer titles continue to find it difficult to gain any traction on the Nintendo Wii. The company states that 10 out of the top 15 titles for the Wii are produced by Nintendo which accounts for 78% of unit sales on the Wii.
The top games of the month of May that generated the most revenue were Grand Theft Auto IV, Wii Fit, Mario Kart Wii, Guitar Hero III and Rock Band.
Activision saw a stout 42% drop in sales due to no new releases this year. In June however, they release Kung Fu Panda as well as Guitar Hero: Aerosmith.
Electronic Arts however saw a 43% rise and is expected to have a stellar 78% growth. The growth is driven mostly by their competition to Activision’s Guitar Hero with their own music title, Rock Band. The new-found growth is expected to come mostly from their upcoming Rock Band Wii release.
Take-Two jumped an astounding 544% in sales thanks to GTA IV with 1.3 million units flying off shelves in the month of May. This number, however was below the estimated 1.8 million units that the company set for itself.
THQ remains about stagnant in the month with only a 1% rise in sales and is expected to drop 5% with its only new title releasing in June is Wall-E.
Friday, June 13, 2008
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